How to sell at events and farmers markets - The B2B and B2C edition


Events and farmer markets are great opportunities for businesses to showcase their products and attract new customers. These events provide a unique environment for businesses to connect with potential buyers, demonstrate their products, and build relationships. However, with so many vendors at these events, it can be difficult to stand out and make sales. That's why it's important to have a strategy for selling effectively at events and farmer markets.

Tip 1: Plan Ahead

The key to successful events and farmer market selling is to plan ahead. Determine the event that best suits your business goals, and choose the right products to showcase. Do some research on the event and the expected attendees to tailor your marketing approach. You should also plan for logistics such as transportation, booth setup, and staffing. Operation side of things should be considered too. Ensure you can take orders and payments smoothly on the day. Check out the fena’s payment app and business toolkit to see if our software can help you collect payments seamlessly from your customers at events and farmer markets. 

Tip 2: Be Visible and Attractive

Make your booth stand out from the rest with eye-catching signage, product displays, and promotional materials. The more attractive your booth looks, the more likely it is to draw in potential customers. Utilise colour, light, and interesting props to make your booth visually appealing. You could even consider offering free samples to draw people in.

Tip 3: Know Your Target Market

Knowing your target market is critical to selling effectively. At events and farmer markets, you're likely to encounter a diverse group of potential customers, so it's important to have a clear idea of who you're trying to sell to. Determine their interests, habits, and pain points, and tailor your marketing approach accordingly. For example, if you're selling health and wellness products, focus on attracting people who are interested in living a healthy lifestyle.

Tip 4: Engage with Customers

Customers are more likely to make a purchase when they feel a connection with the vendor. Engage with them by offering a warm smile, striking up a conversation, and answering any questions they may have about your products. Make them feel valued and appreciated, and they'll be more likely to remember your business and return in the future.

Tip 5: Offer Special Promotions

Offering special promotions is a great way to incentivise customers to make a purchase. Consider offering a discount, a free sample, or a bundled package deal. This not only encourages customers to make a purchase, but it also creates a sense of urgency that can lead to more sales.

Tip 6: Provide a Memorable Experience

Make your booth a memorable experience by incorporating interactive elements, such as games or giveaways. Provide customers with an experience they'll remember and talk about with others. This can help create buzz and attract even more potential customers.

Tip 7: Utilise Social Media

Social media is a powerful tool for marketing your business at events and farmer markets. Promote your participation in the event on your social media channels, and encourage followers to come and visit your booth. Share photos and videos from the event to give potential customers a sense of what they can expect, and to keep your business top of mind after the event is over.

Tip 8: Follow Up with Leads

After the event or farmer market, follow up with potential leads. Send a personalised email or phone call to thank them for visiting your booth, and offer a discount or special promotion to incentivise them to make a purchase. This can help turn potential leads into loyal customers.

Tip 9: Be Prepared for the Weather

When participating in an outdoor event, be prepared for the weather. Bring sunscreen, hats, and plenty of water to stay hydrated. If it's expected to rain, bring umbrellas and waterproof materials to protect your products and equipment.

Tip 10: Have a Backup Plan

Finally, have a backup plan. No matter how much you plan, unforeseen circumstances can always arise. Have a plan B in case of unexpected weather or technical difficulties. For example, bring a portable generator in case of a power outage, or have a backup plan for your display materials in case of damage or loss.

Selling your products at events and farmer markets can be a lucrative opportunity for your business, but it requires planning, preparation, and an effective strategy. By following these tips, you can increase your chances of success and stand out among the competition. Remember to plan ahead, engage with customers, offer special promotions, provide a memorable experience, and follow up with leads after the event. With a little bit of effort, you can make the most of your participation in events and farmer markets and boost your sales.